Background

Mary Rachelle carved a path from Canada to New York City in 2006. Since joining DCI, she has developed and managed award-winning North American marketing, sales and public relations campaigns for such tourism and economic development clients as Dubai Tourism & Commerce Marketing, New Zealand Trade & Enterprise, Peru Export and Tourism Promotion Office, and Tourism Toronto. With expertise in public relations and destination marketing, Mary Rachelle has a proven track record in delivering results that position her clients as leaders in their respective industries and contribute to their bottom line.

Mary Rachelle has been a guest lecturer at New York University on the topics of travel marketing, sales and public relations, and is active in Public Relations Society of America and Destination Marketing Association International events.

Mary Rachelle's Passion for Places

Growing up on an island rich in talent, culture and natural beauty, Mary Rachelle sees the tourism industry as a key economic driver. Committed to discovering the world’s many wonders and hidden gems, Mary Rachelle‘s travels have taken her to the Red Desert in the Middle East, the Peruvian Amazon, smoking volcanoes in the Lakes District of Chile and every province in her home country of Canada. 

Notable Results

• Amidst an economic downturn, Mary Rachelle implemented an HSMAI award-winning campaign for Dubai that reached 38 million consumers, generated $75 million in advertising equivalency and delivered a 1,628 to 1 ROI. Feature placements in Conde Nast Traveler, Travel + Leisure, and CBS Amazing Race helped increase visitation by 20% from the U.S. and 43% from Canada.

• To position Peru as South America’s leader, Mary Rachelle secured top rankings in Bon Appétit “2009 Culinary Destination of the Year; Elite Traveler “Top Suites;” National Geographic Traveler “Machu Picchu the “#1 Tour of a Lifetime;” and leveraged partnerships with the Archaeological Institute of America, Audubon Society, National Geographic Society and Smithsonian. This campaign, combined with educating the travel trade, lead to increased sales of Peru vacations.