The Team

Background

Kristen joined DCI in 2009 with a background in journalism and public relations. As a former journalist for the Roanoke Times newspaper, Kristen knows how to identify and shape a newsworthy story, capture the attention of top editors and maximize publicity opportunities across traditional and new media platforms.

Since joining DCI, she has contributed to a diverse-range of travel marketing initiatives, from culinary promotions and family travel campaigns to archeological tourism events and media relations for international destinations. It’s Kristen’s precise attention to detail and unparalleled passion for delivering top-tier results that positions her clients as leaders in their respective communities. Kristen holds a Bachelor’s Degree in Communication Studies from Virginia Tech University.

Kristen's Passion for Places

As the daughter of a captain in the U.S. Navy, Kristen began experiencing the joys of travel at a very young age. Calling several states along the Eastern U.S. coast home, she learned that every place, large and small, had a story to tell and offered unique adventures for visitors and residents alike. Eventually, Kristen’s family returned to their hometown of Virginia Beach to live their “dream life” by the ocean. Kristen’s passion for travel has since taken her around the world, from the top of the Vatican in Rome and the peaks of Mount Pilatus in Switzerland to the Louvre Museum in Paris and white-water rafting down the rivers of Austria.

Notable Results

• Kristen played a key role in positioning both Massachusetts and Greater Williamsburg, Virginia, as leading Thanksgiving-themed travel destinations by securing national broadcast coverage on NBC. The segment reached more than 8 million viewers in 120+ US markets in all 50 states, promoting key historic and family travel messages

• Kristen’s natural ability to effectively pitch journalists over the phone has contributed to successful media events for the Egyptian Tourist Authority, Miami Conventions & Visitors Bureau, PromPeru, the Archaeological Institute of America and the Society of American Travel Writers

• Through her work in Washington, DC, as a strategic technology public relations representative for an international marketing firm, Kristen was responsible for coordinating the firm’s inaugural 8k race to benefit the Northern Virginia Technology Council’s Equal Footing Foundation, providing underprivileged youth with the opportunity to learn new technologies.