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The Tweet Elite
The study’s objective is simple: learn how destination organizations are leveraging one of the fastest growing social media tools, Twitter, to market their communities and reach potential visitors. We also sought to identify the “Tweet Elite” – the nation’s five destination marketing organizations using Twitter most effectively.
DCI looked at the Convention and Visitors Bureaus (CVBs) representiong the nation’s 50 largest MSAs, determined which groups have Twitter accounts and evaluated nearly 3,000 individual “Tweets” posted over a 30-day period by each organization.
Key findings include:
Most common types of Tweets
- Announcements about upcoming local events/news - 54%
- Social Tweets - 28%
- Replies to followers - 20%
- Deals (both travel and non-travel related) - 17%
- Re-Tweets from community partners - 13%
Top 6 Travel “Tweet Elite”
(In Alphabetical Order)
- Baltimore Area Convention and Visitors Association
- Greater Fort Lauderdale Convention and Visitors Bureau
- Greater Philadelphia Tourism Marketing Corporation
- New Orleans Metropolitan Convention and Visitors Bureau
- San Francisco Convention and Visitors Bureau
- Tampa Bay and Company
To view a copy of the full report, click here.
If you prefer, we would be pleased to mail a hard copy of the report to you. Simply email a request with your name and mailing address to Intisar Wilson at intisar.wilson@dc-intl.com.
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